About

Welcome to Rettai Kili Rice Brand

A part of AD Group of Companies in Rice Business

Our journey towards excellence started about 80 years back, when our great grand Mother, Mrs Chellammal sold ‘ Kacha Rice’, carrying the same in baskets on her head. In the year 1969, our grandfather, the doyen of the rice industry in Salem, Sri A. Duraisamy entered into the industry by processing paddy in a hired Rice Mill where all the processes were carried out manually in tune with the local processing standards of those days.

We, the A.D group of Rice mills, 50 years old group in the rice business. It’s our family business. We own M/s Udayakumar Modern Rice Mill and A. Duraisamy Modern Rice Mill both located at Salem, Tamil Nadu. Our brand Rettai Kili (Double Parrot) in which we market the rice is one of the famous and largest selling brands in Tamil Nadu and certain important cities of South India.

With our wide experience of 60 years in the domain, we offer finest quality South Indian rice varieties like Thanjavur Ponni rice, Andhra Sona Masoori rice, Idli rice, Dosa Rice, Steamed rice, Kerala Red rice and Organic Hand Pounded Brown Rice which is sourced from reliable and local farmers. Possessing state-of-the-art processing and warehousing facilities, we make sure of offering the finest quality Rice varieties and Rice-based Products in cognizance with World Class Hygiene and Export Standards.